We reflect on recently winning the KBBA 𝐁𝐞𝐬𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐀𝐰𝐚𝐫𝐝

Winning the KBBA Best Customer Experience Award has given us a moment to reflect on something we've always believed, but don't always say explicity.

People don't always associate Finance with warmth, being cared for, and with someone really listening.

But that's exactly what we try to bring to every client relationship.

When a founder comes to us, they're often dealing with real pressure. Uncertainty about cash flow, a funding round that's not going to plan, a business that's growing faster than their processes can keep up with. These aren't just financial problems. They're personal ones.

Our job isn't just to run the numbers. It's to be the trusted person in the room - the one who helps make things clearer, calmer, and more manageable.

That's what customer experience means to us. It’s not a process or a framework. It’s a genuine commitment to showing up for the people and teams we work with.

So winning this award feels special - not because of what it says about us, but because of what it says about our clients, and the trust they've placed in us.

Thank you.

PS – thanks also to Andy Sillett for capturing a really special moment